The script gets the first Word.

Television, radio, streaming, anyone can throw together a script for a thirty second short the same way anyone can upload their darling face onto YouTube. No amount of dilettante’s knack or actor’s talent, however, can defibrillate a dull script. As a playwright and professional theater critic in Chicago, Bob has seen some decadent flops, from big names and beautiful budgets.

Your paid air time is short. Your key demographic is persnickety. The language must be objective, but authentic. Bob has the necessary skills at hand with his experiences within both script writing and advertisement. Artistic capitalization will meet commercial viability to create a sublime profit funnel for your business.

Anyone can produce a script; not everyone can produce a commercial script.

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