An ad campaign checkup provides one session of analysis, per ad network, for all keywords and ads purchased at The Stuff.

Multiple units will need to be purchased for multiple ad networks.

It’s common knowledge that the most successful ads are not a post-n’-forgot-it deal. Ad campaigns require consistent interpretation, keyword sweeping, and critical thinking for traffic optimization.

What Bob will do:

• run a Search Query Report or other related report

• review every keyword’s KPIs: key performance indicators

• check on live ranking placement

• make adjustments based on ranking placement, your budget, and keyword performance indicators

• change keywords or ad copy, if needed

• begin building a negative keyword list

Consider multiple units for multiple appointment checkups over time.